Mindset Shift


Marginalized, vulnerable women living in Uganda’s urban settlements and remote rural villages are first responders not only to the hunger, education and the well-being of their children and family, but also to the impacts of climate concerns and the health and safety of their community.

With recent reports from UN Women (Turning Promises into Action, 2018) and DFID (Strategic Vision for Gender Equality, 2018), as well as Deloitte Consulting (Opportunity or Challenge 2019) and McKinsey Global Institute (The Power of Parity, 2015) among others, gender inequalities still exist and are closely tied to endless and generational cycle of poverty. According to the Index Mundi, the labor force participation rate of women in Uganda is 66.6%. Half the population, or the ability of girls and women to reach their potential, is essential, if a country is to grow and develop.

WWK women are among the poorest billion people of the world for no fault of their own, and suffer from abandonment, poor family planning, unstable housing and work opportunities, and lack of access to education and information, thus, the urgency to light the spark to build their confidence and see themselves at earners and contributors to their family and the betterment of their community. Through the interest-free small capital, along with skill development training, functional adult literacy education, and learning in family planning as a supportive environment with clear follow up, the women will develop an entrepreneurial mindset, which will be the key to their emancipation and financial independence.